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Keyword: marketing

Challenges in Measuring the Efficiency of Marketing Effort

Sergey Kazakov Challenges in Measuring the Efficiency of Marketing Effort // Russian Journal of Entrepreneurship. — 2011. — № 8-1 (189). — p. 94-100. — URL: http://bgscience.ru/com/lib/3070

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Assessing the Economic Efficiency of Using Brand Technologies at Enterprises

Irina Okolynishnikova, Aleksandr Vorobyev Assessing the Economic Efficiency of Using Brand Technologies at Enterprises // Russian Journal of Entrepreneurship. — 2011. — № 5-2 (184). — p. 102-110. — URL: http://bgscience.ru/com/lib/2977

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Market Potential. Quick Analysis for B2C Markets

Gita Gerasimova Market Potential. Quick Analysis for B2C Markets // Russian Journal of Entrepreneurship. — 2011. — № 5-1 (183). — p. 185-190. — URL: http://bgscience.ru/com/lib/2899

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Development of Approaches to Calculating the Level of Buyer Involvement in the Brand

Irina Okolynishnikova Development of Approaches to Calculating the Level of Buyer Involvement in the Brand // Russian Journal of Entrepreneurship. — 2011. — № 1-2 (176). — p. 94-98. — URL: http://bgscience.ru/com/lib/2823

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Business Analysis as a System of Evaluating the Performance of Travel Enterprises of Small and Medium Business

Sergey Zdorov Business Analysis as a System of Evaluating the Performance of Travel Enterprises of Small and Medium Business // Russian Journal of Entrepreneurship. — 2011. — № 3-1 (179). — p. 166-170. — URL: http://bgscience.ru/com/lib/2768

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Formation of Marketing Mix Measures for Impacting on Consumers of Educational Services

Aida Bagautdinova Formation of Marketing Mix Measures for Impacting on Consumers of Educational Services // Russian Journal of Entrepreneurship. — 2010. — № 10-1 (168). — p. 17-22. — URL: http://bgscience.ru/com/lib/2585

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Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill

Mariya Makarova Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill // Russian Journal of Entrepreneurship. — 2010. — № 3-2 (155). — p. 34-40. — URL: http://bgscience.ru/com/lib/2165

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Main Factors Hindering the Implementation of Merchandising in the Retail Trade of Household Appliances

Oksana Balashova Main Factors Hindering the Implementation of Merchandising in the Retail Trade of Household Appliances // Russian Journal of Entrepreneurship. — 2010. — № 9-1 (166). — p. 134-138. — URL: http://bgscience.ru/com/lib/2063

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Influence of Marketing Factors on the Training of Graduates at Higher School

Irina Topilina Influence of Marketing Factors on the Training of Graduates at Higher School // Russian Journal of Entrepreneurship. — 2010. — № 6-1 (160). — p. 9-14. — URL: http://bgscience.ru/com/lib/1924

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Analysis of Marketing Environment of Industrial Entrepreneurs (by the example of the «Great Wall» Company)

Si Chzhao Analysis of Marketing Environment of Industrial Entrepreneurs (by the example of the «Great Wall» Company) // Russian Journal of Entrepreneurship. — 2009. — № 12-2 (149). — p. 56-60. — URL: http://bgscience.ru/com/lib/1873

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