Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill

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Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill

Mariya Makarova

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Published in:
Russian Journal of Entrepreneurship
– № 3-2 / March, 2010

Keywords: brand, business reputation, goodwill, intangible assets, marketing, merchandise mark, trademark

Citation:
Mariya Makarova (2010). Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill. Russian Journal of Entrepreneurship, 11(3), 34-40. — url: http://bgscience.ru/com/lib/2165

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Abstract:

The author discusses interrelation, proportion and terminology of those company’s intangible assets which make up the excess of the company’s market value over the value of its net assets, i.e. brand, reputation and goodwill.

References:

Interrelation and Proportion of Company’s Intangible Assets: Brand, Reputation and Goodwill

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