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Main Factors Hindering the Implementation of Merchandising in the Retail Trade of Household Appliances


Oksana Balashova
(about the author)

Balashova Oksana Vasilyevna – Postgraduate Student, Chair of Marketing, Siberian University of Consumer Cooperation, Novosibirsk

Published in:
Russian Journal of Entrepreneurship
– № 9-1 / September, 2010



Keywords: marketing, merchandising, merchandising principles, merchandising program, outlet, retail trade, retailers


Citation:
Oksana Balashova (2010). Main Factors Hindering the Implementation of Merchandising in the Retail Trade of Household Appliances. Russian Journal of Entrepreneurship, 11(9), 134-138. — url: http://bgscience.ru/com/lib/2063


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Abstract:

What complicates the use of merchandising in retail chains? What are the problems in this area? The author answers these questions by suggesting a multi-factorial model of merchandising based on a study made by experts. The article focuses on certain market segment – retail trade of household appliances







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