Sergey ZdorovPublished in:
Russian Journal of Entrepreneurship
– № 3-1 / March, 2011



Keywords: business analysis, economic analysis, efficiency, financial analysis, marketing, small andmedium business, strategic management, travel enterprises


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Abstract:

Organizing a business and entering the market is just the beginning for each representative of small and medium business, yet another question is of paramount importance: will the new company be able to stay in the market? To understand this, the entrepreneur has to promptly and accurately evaluate efficiency of his or her business. The author suggests an algorithm for estimating travel companies, which offers a comprehensive examination of the company based on economic and financial analysis, marketing and strategic management.

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