Analysis of Marketing Environment of Industrial Entrepreneurs (by the example of the «Great Wall» Company)

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Analysis of Marketing Environment of Industrial Entrepreneurs (by the example of the «Great Wall» Company)

Si Chzhao

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2009

Keywords: competition, distribution, marketing, marketing mix, positioning strategy, swot-analysis

Citation:
Si Chzhao (2009). Analysis of Marketing Environment of Industrial Entrepreneurs (by the example of the «Great Wall» Company). Russian Journal of Entrepreneurship, 10(12), 56-60. — url: http://bgscience.ru/com/lib/1873

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Abstract:

Analysis of marketing environment of industrial entrepreneurs allows to precede to implementing positioning strategies, an effective way to create a basis for competitive advantage and long-term profitability. In this article the author discusses the strategy of Chinese automotive company Great Wall Motors Ltd.

References:

Analysis of Marketing Environment of Industrial Entrepreneurs (by the example of the «Great Wall» Company)

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