bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Influence of Marketing Factors on the Training of Graduates at Higher School


Irina Topilina
(about the author)

Topilina Irina Ivanovna – Cand. of Ped. Sci., Associate Professor, Dean of Department of Music and Pedagogy, Taganrog State Pedagogical Institute, Doctoral Student, Rostov State University of Economics (RINE)

Published in:
Russian Journal of Entrepreneurship
– № 6-1 / June, 2010



Keywords: competitiveness of graduates, demand and supply of educational services, labor market, market of educational services, marketing, quality of educational services, quality profile of employee


Citation:
Irina Topilina (2010). Influence of Marketing Factors on the Training of Graduates at Higher School. Russian Journal of Entrepreneurship, 11(6), 9-14. — url: http://bgscience.ru/com/lib/1924


Share:

Abstract:

The article shows how marketing factors influence professional training of graduates at higher school. The author proves the interaction of the labor market and the market of educational services. She continues to develop theoretical views related to marketing research of the problems of higher education and the influence of professionally trained human resources on the labor market and the economy. The article is meant for researchers and practitioners, studying the functioning of education and labor markets.







References:
1. Adler Yu.P. Povyshenie kachestva podgotovki spetsialistov // Metody menedzhmenta kachestva. – 2000. – № 2.
2. Bordovskiy G.A., Nesterov A.A., Trapitsin S.Yu. Upravlenie kachestvom obrazovatelnogo protsessa: monografiya. – SPb.: RGPU im. A. I. Gertsena, 2001.
3. Korogodin I.T. Sotsialno-trudovaya sistema: voprosy metodologii i teorii: monografiya. – M.: Paleotip, 2005.
4. Mazur O.A., Dolyatovskiy V.A., Sakiev E.E. Metodika otsenki kachestva podgotovki spetsialistov s vysshim obrazovaniem. – Rostov-n/D.: IUBiP, 2004.
5. Strategicheskiy otvet Rossii na vyzovy novogo veka. / Pod red. L.I. Abalkina. – M.: Ekzamen, 2004.