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Keyword: marketing management

Building of Assessment Model of Marketing Potential of an Enterprise

Aleksey Shatskiy Building of Assessment Model of Marketing Potential of an Enterprise // Russian Journal of Entrepreneurship. — 2013. — № 8 (230). — p. 121-132. — URL: http://bgscience.ru/com/lib/4236

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Marketing Project Management of Housing Construction

Ivan Vozmilov Marketing Project Management of Housing Construction // Russian Journal of Entrepreneurship. — 2010. — № 11-1 (170). — p. 61-65. — URL: http://bgscience.ru/com/lib/2408

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Problems of Enterprise Management in Conditions of Economic Crisis

Tatyyana Zaytseva Problems of Enterprise Management in Conditions of Economic Crisis // Russian Journal of Entrepreneurship. — 2010. — № 2-1 (152). — p. 74-81. — URL: http://bgscience.ru/com/lib/2037

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Transnational Corporation Innovational Strategies in the Individual Sectors of the World Economy

Galina Bak Transnational Corporation Innovational Strategies in the Individual Sectors of the World Economy // Creative Economy. — 2013. — № 8 (80). — p. 31-38. — URL: http://bgscience.ru/com/lib/1133

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Transnational Corporation Innovational Strategies in the Individual Sectors of the World Economy

Galina Bak Transnational Corporation Innovational Strategies in the Individual Sectors of the World Economy // Creative Economy. — 2013. — № 7 (79). — p. 48-52. — URL: http://bgscience.ru/com/lib/1120

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Assessment of Effectiveness of Marketing Potential Management

Aleksey Shatskiy Assessment of Effectiveness of Marketing Potential Management // Creative Economy. — 2013. — № 5 (77). — p. 111-116. — URL: http://bgscience.ru/com/lib/1086

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Formation of a Strategic Competitive Advantage of the Service Companies Based on Customer-Oriented Approach

Mikhail Zorin Formation of a Strategic Competitive Advantage of the Service Companies Based on Customer-Oriented Approach // Creative Economy. — 2012. — № 12 (72). — p. 103-110. — URL: http://bgscience.ru/com/lib/992

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Brand valency as a showing of the marketing management efficiency

Sergey Lednyov, Tatyyana Zhuravleva, Igory Ogorodnikov Brand valency as a showing of the marketing management efficiency // Creative Economy. — 2009. — № 9 (33). — p. 37-41. — URL: http://bgscience.ru/com/lib/107

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To the question of solving the problem of demarcation in the marketing management of the enterprise

Kalinichenko M.P. To the question of solving the problem of demarcation in the marketing management of the enterprise // Journal of International Economic Affairs. — 2019. — Vol. 9. — № 2. — p. 1379-1394. — doi: 10.18334/eo.9.2.40795

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Model of anti-crisis management of the enterprise as a tool for its innovation development in the conditions of aprior instability

Schepakin M.B., Gubin V.A. Model of anti-crisis management of the enterprise as a tool for its innovation development in the conditions of aprior instability // Russian Journal of Innovation Economics. — 2019. — Vol. 9. — № 2. — p. 467-488. — doi: 10.18334/vinec.9.2.40709

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