bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu
  • BIBLIO-GLOBUS
    • About
  • Journals
    • Russian Journal of Entrepreneurship
    • Creative Economy
    • Scholarly Communication Review
    • Russian Journal of Retail Management
    • Leadership and Management
    • Public-Private Partnership
    • Global Markets and Financial Engineering
    • Russian Journal of Housing Research
    • Food Policy and Security
    • Russian Journal of Labor Economics
    • Russian Journal of Innovation Economics
    • Journal of Economics, Entrepreneurship and Law
    • Russian Journal of Humanistic Psychology
  • BIBLIO-GLOBUS fiction

Switch to Russian:to Russian

Assessment of Effectiveness of Marketing Potential Management


Aleksey Shatskiy
(about the author)

Shatskiy Aleksey Ivanovich – Postgraduate Student of the Academic Department of Economics and Management on Enterprise (in state farm), National Research University – Belgorod State University

Published in:
Creative Economy
– № 5 / May, 2013



Keywords: branding, clients’ commitment, marketing, marketing management, marketing potential, marketing potential management, potential, stability


Citation:
Aleksey Shatskiy (2013). Assessment of Effectiveness of Marketing Potential Management. Creative Economy, 7(5), 111-116. — url: http://bgscience.ru/com/lib/1086


Share:

Abstract:

Issues of effectiveness assessment of a marketing potential management are considered through the complex of indicators, reflecting the connection of an enterprise with the market. The unique method, allowing to build the matrix of effectiveness of the marketing potential management, is given.








References:

Tel : +7 495 649 6241

Fax : +7 800 3331538

E-mail : bgscience@idbg.ru

Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2

BIBLIO-GLOBUS Science

BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.

Read More
Other sites
  • BIBLIO-GLOBUS fiction
  • BIBLIO-GLOBUS bookstore
  • National Science Publishing Association (NATSPA)
© 2016 BIBLIO-GLOBUS Science (BIBLIO-GLOBUS Publishing House). All Rights Reserved