Assessment of Effectiveness of Marketing Potential Management

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Assessment of Effectiveness of Marketing Potential Management

Aleksey Shatskiy

(about the author)

Shatskiy Aleksey Ivanovich – Postgraduate Student of the Academic Department of Economics and Management on Enterprise (in state farm), National Research University – Belgorod State University

Published in:
Creative Economy
– № 5 / May, 2013

Keywords: branding, clients’ commitment, marketing, marketing management, marketing potential, marketing potential management, potential, stability

Citation:
Aleksey Shatskiy (2013). Assessment of Effectiveness of Marketing Potential Management. Creative Economy, 7(5), 111-116. — url: http://bgscience.ru/com/lib/1086

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Abstract:

Issues of effectiveness assessment of a marketing potential management are considered through the complex of indicators, reflecting the connection of an enterprise with the market. The unique method, allowing to build the matrix of effectiveness of the marketing potential management, is given.

References:

Assessment of Effectiveness of Marketing Potential Management

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