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Brand valency as a showing of the marketing management efficiency


Sergey Lednyov, Tatyyana Zhuravleva, Igory Ogorodnikov
(about the authors)

Lednyov Sergey Alekseevich – Post-graduate student, Chair of Economy and Management, Moscow City University of Pedagogics

Zhuravleva Tatyyana Yuryevna – Applicant, Chair of Accounting, Consulting and Finance, Voronezh State Academy of Technology

Ogorodnikov Igory Aleksandrovich – Cand. of Phys. and Math. Sci, Director of «Ecodom» LLC

Published in:
Creative Economy
– № 9 / September, 2009



Keywords: brand valency, efficiency ofmanagement, marketing management


Citation:
Sergey Lednyov, Tatyyana Zhuravleva, Igory Ogorodnikov (2009). Brand valency as a showing of the marketing management efficiency. Creative Economy, 3(9), 37-41. — url: http://bgscience.ru/com/lib/107


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Abstract:

In conditions of the cumulative demand fall the problem of estimation of the marketing management efficiency is of current importance. In the article the author suggests the new method of non-financial estimation of a brand based on the quantitative valency index of this non-material asset. He gives a stage-by-stage description of the algorithm for the parameters calculation and their alternative interpretations in order to estimate the marketing management efficiency.







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2. T. Ged. 4D brending: vzlamyvaya korporativnyy kod setevoy ekonomiki / T. Ged. – M.: Stokgolmskaya shkola ekonomiki v Sankt-
Peterburge, 2005. – 230 s.