bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Marketing Project Management of Housing Construction


Ivan Vozmilov
(about the author)

Vozmilov Ivan Dmitrievich – Postgraduate Student, Chair of International Management, Logistics and Marketing, Urals State University of Economics, Head of the Directorate of the Eurasian Economic Forum of Youth, Yekaterinburg

Published in:
Russian Journal of Entrepreneurship
– № 11-1 / November, 2010



Keywords: building production, development, marketing management, marketing mix, needs of consumers, project management, residentialreal estate


Citation:
Ivan Vozmilov (2010). Marketing Project Management of Housing Construction. Russian Journal of Entrepreneurship, 11(11), 61-65. — url: http://bgscience.ru/com/lib/2408


Share:

Abstract:

The author suggests a concept of complex marketing project management of residential real estate construction known as 4P+9M. The key idea behind this concept is to find the interdependence between the elements of the marketing program and the knowledge areas of project management. The concept considers multidisciplinary and unique nature of project activities and,according to the author, its practical implementation by domestic developers can give good results.







References:
1. Kotlyarevskaya I.V. Marketing: udovletvorenie i razvitie potrebnostey. – Ekaterinburg: Izd-vo Uralskogo gosuniversiteta, 1997. – 152 s.
2. Madzharo S. Mezhdunarodnyy marketing. / Sokr. per. s angl. – M., 1979.
3. Rukovodstvo k Svodu znaniy po upravleniyu proektami. – 1999. – 401 c.
4. Kompleks marketinga. [Elektronnyy resurs]. – Rezhim dostupa: www.marketopedia.ru/6-kompleksmarketinga.html.