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Building of Assessment Model of Marketing Potential of an Enterprise


Aleksey Shatskiy
(about the author)

Shatskiy Aleksey Ivanovich – Postgraduate Student of the Academic Department of Economics and Management in Enterprise (in municipal services), National Research University – Belgorod State University

Published in:
Russian Journal of Entrepreneurship
– № 8 / April, 2013



Keywords: economic potential, market potential, marketing, marketing management, potential


Citation:
Aleksey Shatskiy (2013). Building of Assessment Model of Marketing Potential of an Enterprise. Russian Journal of Entrepreneurship, 14(8), 121-132. — url: http://bgscience.ru/com/lib/4236


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Abstract:

The article discusses the methodological and practical issues of evaluation of the economic and marketing potential. There are the critical analysis of existing approaches and a model quantifying the marketing potential, the extent of its use and measure marketing efforts in the article.







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