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Irina Okolynishnikova, Aleksandr Vorobyev, Vladimir Sinov Brand-technologies in the system of brand control at the enterprise // Creative Economy. — 2011. — № 6 (54). — p. 95-102. — URL: http://bgscience.ru/com/lib/647
Irina Okolynishnikova, Aleksandr Tkachev, Galina Kurcheeva Development of methodical approaches to evaluation of branding efficiency // Creative Economy. — 2011. — № 1 (49). — p. 130-136. — URL: http://bgscience.ru/com/lib/505
