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Development of methodical approaches to evaluation of branding efficiency


Irina Okolynishnikova, Aleksandr Tkachev, Galina Kurcheeva
(about the authors)

Okolynishnikova Irina Yuryevna – Head of Chair of Marketing Communications, Faculty of Commerce, South-Ural State University

Tkachev Aleksandr Nikolaevich – Dr. of Tech. Sci., Professor, Head of Chair, Chair of Applied Mathematics, South-Russian State Technical University (Novocherkassk Polytechnic Institute)

Kurcheeva Galina Ivanovna – Cand. of Econ. Sci., Associate Professor, Chair of Economical Informatics, Novosibirsk State Technical University

Published in:
Creative Economy
– № 1 / January, 2011



Keywords: brand, brand efficiency, brand management, brand-technologies, marketing


Citation:
Irina Okolynishnikova, Aleksandr Tkachev, Galina Kurcheeva (2011). Development of methodical approaches to evaluation of branding efficiency. Creative Economy, 5(1), 130-136. — url: http://bgscience.ru/com/lib/505


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Abstract:

The article studies metrics of efficiency of the marketing financing for branding, analyses approaches to evaluation of the economical and communicative efficiency of marketing communications. The author have studied methods of the brand»s intangible component and singled out strategic indices, characterizing efficiency of branding.







References:
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