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Brand of territory: economic and psychological nature


Vitaliy Kozyrev, Aleksandr Grischenkov, Liliya Saakova
(about the authors)

Kozyrev Vitaliy Viktorovich – Cand. of Biol. Sci., Postgraduate, Institute of Economics, Karelian Research Centre of Russian Academy of Sciences, General Manager, TALISMAN, LTD

Grischenkov Aleksandr Ivanovich – Cand. of Econ. Sci., Associate Professor, Head of Chair, Professor, Chair of Marketing, Bryansk State University n.a. Academician I.G. Petrovsky

Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance

Published in:
Creative Economy
– № 2 / February, 2011



Keywords: brand, branding, competition of territories, resources, territorial marketing


Citation:
Vitaliy Kozyrev, Aleksandr Grischenkov, Liliya Saakova (2011). Brand of territory: economic and psychological nature. Creative Economy, 5(2), 100-104. — url: http://bgscience.ru/com/lib/589


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Abstract:

Characteristics of the corporate brand and the features of territorial brand are analyzed in the article. The author presents the territorial marketing and branding as the basis for development planning of socio-economic system – the territory, under current conditions of competition for attracting resources (factors of production, labor resources, capital).







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