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Social Networks as an Effective Marketing Tool of MICE


Olyga Kusina
(about the author)

Kusina Olyga Aleksandrovna – Postgraduate Student of the Chair of Hotel Business and Tourism, Plekhanov Russian University of Economics

Published in:
Creative Economy
– № 1 / January, 2013



Keywords: advertising campaign, brand, marketing in social networks, mass media, MICE, promotion of events, social media, social networks, tourism


Citation:
Olyga Kusina (2013). Social Networks as an Effective Marketing Tool of MICE. Creative Economy, 7(1), 118-123. — url: http://bgscience.ru/com/lib/1013


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Abstract:

The article concerns the use of social networks as a marketing tool for brand development. It includes an analysis of the results of studying social networks in relation to MICE. The author gives recommendations to MICE professionals for the purpose of using the given communication channel for promoting events and search of clients.







References:
1. www.unwto.org [Elektronnyy resurs].
2. www.pro-spo.ru [Elektronnyy resurs].
3. www.siteglobal.com [Elektronnyy resurs].
4. http://ru.wikipedia.org [Elektronnyy resurs].
5. www.amiando.com [Elektronnyy resurs].