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Brand -Oriented University - the Way to Success in the Educational servises Market


Sabina Savzikhanova
(about the author)

Savzikhanova Sabina Eminovna – Candidate of Economic Sci., Associate Professor of the Academic Department of Information Technologies, Dagestan State University of National Economy under the Government of RD

Published in:
Creative Economy
– № 12 / December, 2013



Keywords: brand, competitive ability of university, economy of knowledge, information and communication environment, innovation, Internet technology, marketing, strategy, the market of educational services


Citation:
Sabina Savzikhanova (2013). Brand -Oriented University - the Way to Success in the Educational servises Market. Creative Economy, 7(12), 84-88. — url: http://bgscience.ru/com/lib/1106


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Abstract:

This research is relevant due to the need to clarifying and detailed consideration of the place of brand management in the field of educational services. Modern Russian universities need to create brands that will enable them to be competitive in the educational servises market, it is extremely important in the context of Russia's accession to the WTO.







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