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Keyword: marketing communications

The implementation of the unconscious acts in marketing communications of the consumer with the brand

Shadrin V.G., Konovalova O.V., Shemchuk M.A. The implementation of the unconscious acts in marketing communications of the consumer with the brand // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2289-2300. — doi: 10.18334/ce.13.11.41352

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Features of retail enterprises communicative policy in modern conditions

Deputatova E.Yu., Rebrikova N.V. Features of retail enterprises communicative policy in modern conditions // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 11. — p. 3413-3424. — doi: 10.18334/rp.19.11.39588

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Managing customer outflow in a digital economy

Mkhitaryan S.V., Tultaev T. A., Tultaeva I.V., Andreev S.N. Managing customer outflow in a digital economy // Creative Economy. — 2018. — Vol. 12. — № 10. — p. 1661-1672. — doi: 10.18334/ce.12.10.39510

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Approaches to stimulate buyers in retail trade

Deputatova E.Yu., Ilyashenko S.B. Approaches to stimulate buyers in retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 671-682. — doi: 10.18334/rp.19.3.38824

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The role of marketing communications in the development of sports

Lubov Mironova The role of marketing communications in the development of sports // Creative Economy. — 2015. — Vol. 9. — № 8. — p. 1043-1060. — doi: 10.18334/ce.9.8.583

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Comprehensive Approach to the Strategic Management of Marketing Communications Company of the Enterprise

Lyudmila Balabanova, O. Krutushkina Comprehensive Approach to the Strategic Management of Marketing Communications Company of the Enterprise // Journal of Economics, Entrepreneurship and Law. — 2012. — № 6 (17). — p. 52-58. — URL: http://bgscience.ru/com/lib/5015

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Modern tools of change management at enterprise

Drobyshevskaya L.N., Stadnikova N.V. Modern tools of change management at enterprise // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 4. — p. 603-620. — doi: 10.18334/rp.18.4.37452

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How to Form an Efficient Marketing Communications Range for a Publishing Company

Alyona Pavlenko How to Form an Efficient Marketing Communications Range for a Publishing Company // Russian Journal of Entrepreneurship. — 2012. — № 3 (201). — p. 112-120. — URL: http://bgscience.ru/com/lib/3411

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Positioning of Products on the Russian Pharmaceutical Market

Liliya Epifanova, Evgeniy Malychonkov Positioning of Products on the Russian Pharmaceutical Market // Russian Journal of Entrepreneurship. — 2011. — № 12-1 (197). — p. 106-110. — URL: http://bgscience.ru/com/lib/3315

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Problems of Formation and Development Prospects of Virus Marketing in Russia

Anna Markeeva Problems of Formation and Development Prospects of Virus Marketing in Russia // Russian Journal of Entrepreneurship. — 2011. — № 5-1 (183). — p. 72-78. — URL: http://bgscience.ru/com/lib/2883

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