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Positioning of Products on the Russian Pharmaceutical Market


Liliya Epifanova, Evgeniy Malychonkov
(about the authors)

Epifanova Liliya Viktorovna – Lecturer, Department of Organizational Management, Kovylkino Branch, Mordovia State University named after N.P. Ogaryov

Malychonkov Evgeniy Nikolaevich – Lecturer, Department of General Science, Kovylkino Branch, Mordovia State University named after N.P. Ogaryov

Published in:
Russian Journal of Entrepreneurship
– № 12-1 / December, 2011



Keywords: competitors, marketing communications, pharmaceutical market, pharmaceutical products, positioning


Citation:
Liliya Epifanova, Evgeniy Malychonkov (2011). Positioning of Products on the Russian Pharmaceutical Market. Russian Journal of Entrepreneurship, 12(12), 106-110. — url: http://bgscience.ru/com/lib/3315


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Abstract:

In the article, some peculiar features of promotion of pharmaceutical products on the Russian market today are described. The present study’s objective is to help pharmaceutical manufacturers to raise efficiency of advertising campaigns.







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