bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Comprehensive Approach to the Strategic Management of Marketing Communications Company of the Enterprise


Lyudmila Balabanova, O. Krutushkina
(about the authors)

Balabanova Lyudmila Veniaminovna – Doctor of Econ. Sci., Professor, Academy of Economic Sciences of Ukraine, Head of the Chair of Marketing Management, Donetsk National University of Economy and Trade

Krutushkina O. V. – Cand. of Econ. Sci., Director of the «Ukraine», CJSC

Published in:
Journal of Economics, Entrepreneurship and Law
– № 6 / December, 2012



Keywords: complex system of strategic management of marketing communications, concept of marketing communications strategic management, marketing communications, strategic management of marketing communications


Citation:
Lyudmila Balabanova, O. Krutushkina (2012). Comprehensive Approach to the Strategic Management of Marketing Communications Company of the Enterprise. Journal of Economics, Entrepreneurship and Law, 2(6), 52-58. — url: http://bgscience.ru/com/lib/5015


Share:

Abstract:

The article examines the essence of the term "marketing communications", gives the author's definition of marketing communications strategic management and the concept of strategic management of marketing communications, proposes a complex system of strategic management of marketing communications.







References:
1. Kotler F., Armstrong G., Sonders Dzh., Vong V. Osnovy marketinga: Per. s ang. – 4-e evropeyskoe izdanie. ‒ M.: «Vilyams», 2008. ‒ 1200 s.
2. Doyl P., Shtern F. Marketing menedzhment i strategii. – 4-e izd. / Per. s angl. – SPb.: Piter, 2007. ‒ 544 s.
3. Ulyanovskiy A.V. Marketingovye kommunikatsii: 28 instrumentov milleniuma. ‒ M.: EKSMO, 2008. – 432 s.
4. Smit P., Berri K., Pulford A. Kommunikatsii strategicheskogo marketinga: Ucheb. po¬sobie / Per. s angl. pod red. prof. L.F. Nikulina. ‒ M.: YuNITI-DANA, 2001. ‒ 415 s.