Balabanova Lyudmila Veniaminovna – Doctor of Econ. Sci., Professor, Academy of Economic Sciences of Ukraine, Head of the Chair of Marketing Management, Donetsk National University of Economy and Trade
Krutushkina O. V. – Cand. of Econ. Sci., Director of the «Ukraine», CJSC
The article examines the essence of the term "marketing communications", gives the author's definition of marketing communications strategic management and the concept of strategic management of marketing communications, proposes a complex system of strategic management of marketing communications.
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