Epifanova Liliya Viktorovna – Lecturer, Department of Organizational Management, Kovylkino Branch, Mordovia State University named after N.P. Ogaryov
Malychonkov Evgeniy Nikolaevich – Lecturer, Department of General Science, Kovylkino Branch, Mordovia State University named after N.P. Ogaryov
In the article, some peculiar features of promotion of pharmaceutical products on the Russian market today are described. The present study’s objective is to help pharmaceutical manufacturers to raise efficiency of advertising campaigns.
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