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Problems of Formation and Development Prospects of Virus Marketing in Russia


Anna Markeeva
(about the author)

Markeeva Anna Valeryevna –

Published in:
Russian Journal of Entrepreneurship
– № 5-1 / May, 2011



Keywords: efficiency, marketing communications, socially integrated marketing communications, virus marketing


Citation:
Anna Markeeva (2011). Problems of Formation and Development Prospects of Virus Marketing in Russia. Russian Journal of Entrepreneurship, 12(5), 72-78. — url: http://bgscience.ru/com/lib/2883


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Abstract:

The article is devoted to the factors determining the formation and development of virus marketing in Russia and abroad. The author analyzes obstacles in the Russian marketing experiences on the way of implementing this marketing tool. She identifies the most effective tools of virus marketing development on the basis of the summarized results of Russian and foreign market researches on this issue.







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