Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 5. Regional features of rational preferences // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2301-2314. — doi: 10.18334/ce.13.11.41359
Zakuskin S.V. Identification of the target group using market factors // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 9. — p. 2691-2712. — doi: 10.18334/rp.19.9.39333
Elena Tsarenko Integration of BTL-Marketing Tools in the Complex Marketing Communications // Russian Journal of Entrepreneurship. — 2012. — № 18 (240). — p. 82-88. — URL: http://bgscience.ru/com/lib/4010
Aleksey Manikhin, Vladimir Konovalov, Yuriy Efimychev Place of event-marketing in a complex marketing communications // Creative Economy. — 2010. — № 4 (40). — p. 135-142. — URL: http://bgscience.ru/com/lib/272
Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 4. The rational aspect, the general solution // Creative Economy. — 2019. — Vol. 13. — № 9. — p. 1807-1826. — doi: 10.18334/ce.13.9.41024
Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 3. Peculiarities of emotional perception // Creative Economy. — 2019. — Vol. 13. — № 8. — p. 1573-1596. — doi: 10.18334/ce.13.8.40885
Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 2. Features of emotional preferences // Creative Economy. — 2019. — Vol. 13. — № 7. — p. 1379-1400. — doi: 10.18334/ce.13.7.40839
Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 1. The emotional aspect of a general solution // Creative Economy. — 2019. — Vol. 13. — № 5. — p. 1003-1026. — doi: 10.18334/rp.20.5.40686