Zakuskin Sergey Viktorovich – (LLC Agency “Compass research”, Russia)
The analysis of the market of entertainment services using an approach based on the integration of marketing communications based on the study of consumer preferences is presented. The space of preferences of entertainment centers and the space of consumer attitude to entertainment centers are constructed, the positions of real entertainment centers are estimated in comparison with the ideal areas of the target group segments. The conclusions of the analysis and recommendations for the development of images of entertainment centers with reference to possible promotion strategies are discussed.
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : firstname.lastname@example.org
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.Read More