Place of event-marketing in a complex marketing communications

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Place of event-marketing in a complex marketing communications

Aleksey Manikhin, Vladimir Konovalov, Yuriy Efimychev

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Published in:
Creative Economy
– № 4 / April, 2010

Keywords: advertising, event management, event marketing, integrated branding, integrated marketing communications, pr, promotions

Citation:
Aleksey Manikhin, Vladimir Konovalov, Yuriy Efimychev (2010). Place of event-marketing in a complex marketing communications. Creative Economy, 4(4), 135-142. — url: http://bgscience.ru/com/lib/272

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Abstract:

The article shows the essence and content of the concept of «event-marketing» as useful tool for promoting the company in the market, determines the place of event-marketing in a complex of marketing communications, and also examines the relationship of event marketing and event management.

References:
1. Sanaev A. Russkiy PR v biznese i politike. – M.: Osy-89, 2003.
2. Shmit B., Rodzhers D., Vrotsos K. Biznes v stile shou. Marketing v kulture vpechatleniy / Per. s angl. – M.: Vilyame, 2005.

Place of event-marketing in a complex marketing communications

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