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JEL classification: M37

The implementation of the unconscious acts in marketing communications of the consumer with the brand

Shadrin V.G., Konovalova O.V., Shemchuk M.A. The implementation of the unconscious acts in marketing communications of the consumer with the brand // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2289-2300. — doi: 10.18334/ce.13.11.41352

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Application practice and performance evaluation of testimonium in the Russian television advertising

Startseva N.N., Bryukhova O.Yu. Application practice and performance evaluation of testimonium in the Russian television advertising // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2265-2278. — doi: 10.18334/ce.13.11.41302

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Global advertising market of the 21th century

Olesya Yu. Sergeyeva Global advertising market of the 21th century // Russian Journal of Entrepreneurship. — 2016. — Vol. 17. — № 13. — p. 1595–1604. — doi: 10.18334/rp.17.13.35569

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Evaluation of the effectiveness of information dissemination in social networks using simulation

Badryzlov V.A., Sideltsev V.V. Evaluation of the effectiveness of information dissemination in social networks using simulation // Creative Economy. — 2018. — Vol. 12. — № 9. — p. 1359-1372. — doi: 10.18334/ce.12.9.39389

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Research of marketing price policy in the market of exhibition services of the Republic of Crimea

Ulanovskaya O.N. Research of marketing price policy in the market of exhibition services of the Republic of Crimea // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 9. — p. 2713-2724. — doi: 10.18334/rp.19.9.39341

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Identification of the target group using market factors

Zakuskin S.V. Identification of the target group using market factors // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 9. — p. 2691-2712. — doi: 10.18334/rp.19.9.39333

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Current state of the exhibition industry in the Russian Federation: problems and solutions

Ulanovskaya O.N. Current state of the exhibition industry in the Russian Federation: problems and solutions // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 8. — p. 2279-2290. — doi: 10.18334/rp.19.8.39282

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Интегрированная модель маркетинговых коммуникаций в сфере выставочных услуг

Irina Krasyuk, Olga Sereda Интегрированная модель маркетинговых коммуникаций в сфере выставочных услуг // Russian Journal of Retail Management. — 2015. — Vol. 2. — № 4. — p. 247–258. — doi: 10.18334/tezh.2.4.1938

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Impact of communication policy of a public organization on image-making

Gurina M.A., Moiseev A.D., Shurupova A.S. Impact of communication policy of a public organization on image-making // Creative Economy. — 2018. — Vol. 12. — № 3. — p. 353-366. — doi: 10.18334/ce.12.3.38873

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Trends in educational services market in higher education in the Novosibirsk region

Dolgov A.S., Schekoldin V.Yu. Trends in educational services market in higher education in the Novosibirsk region // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3169-3182. — doi: 10.18334/rp.18.21.38545

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