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JEL classification: M37

Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement

Lysenko M.Yu., Schekoldin V.Yu. Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3275-3288. — doi: 10.18334/rp.18.21.38504

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Building segmentation on the basis of modified RFM analysis to increase customer loyalty

Tsoy M.E., Schekoldin V.Yu., Lezhnina M.N. Building segmentation on the basis of modified RFM analysis to increase customer loyalty // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3113-3134. — doi: 10.18334/rp.18.21.38506

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Conceptual approach to brand building of a consulting firm: a local aspect

Bezpalova A.G. Conceptual approach to brand building of a consulting firm: a local aspect // Leadership and Management. — 2017. — Vol. 4. — № 1. — p. 45-53. — doi: 10.18334/lim.4.1.37772

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Brand as a tool for managing the marketing behavior of the subject in the conditions of structural modernization of the production sphere

Khandamova E.F. Brand as a tool for managing the marketing behavior of the subject in the conditions of structural modernization of the production sphere // Creative Economy. — 2019. — Vol. 13. — № 7. — p. 1357-1378. — doi: 10.18334/rp.20.4.40625

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Methods of assessing the effectiveness of talent management in organizations

Kurina T.N. Methods of assessing the effectiveness of talent management in organizations // Creative Economy. — 2019. — Vol. 13. — № 4. — p. 837-846. — doi: 10.18334/ce.13.4.40490

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Internet marketing as an effective tool for the development of modern companies and increasing their marketing competence

Ketova N.P., Popovskaya M.A. Internet marketing as an effective tool for the development of modern companies and increasing their marketing competence // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 3. — p. 717-730. — doi: 10.18334/rp.20.3.40102

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The basic rules and stages of development of industrial advertising

Shklyar T.L. The basic rules and stages of development of industrial advertising // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 2. — p. 607-614. — doi: 10.18334/rp.20.2.39945

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