Gurina M.A., Moiseev A.D., Shurupova A.S.Published in:
Creative Economy
– Volume 12, Number 3 (March 2018)

JEL classification: M31, M37, M39

Keywords: communication policy, image, public organization, public relations


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Abstract:

One of the main priorities of PR-sphere is making a company’s positive image through the creation of a directed image policy. A process of public associations’ image-making is based on targeted communication with the population and requires the development of special measures for its formation and promotion. The article generalizes the useful experience of making the image of the Lipetsk regional branch of All-Russian Public Organization “Business Russia”on the basis of PR technologies. We reveal the main stages of the organization's development in strengthening its reputation; we show the results of practical studies of the organization's activities and justify the expediency and effectiveness of the implementation of communication activities.

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