Ulanovskaya O.N.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 9 (September 2018)

JEL classification: M30, M31, M37, M39

Keywords: exhibition activity, exhibition branch, exhibition events, exhibitors, marketing pricing policy, organizers of the exhibition


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Abstract:

The article presents the results of two studies aimed at studying the marketing pricing policy of the exhibition branch of the Republic of Crimea. The author analyzed the data obtained with the help of personal interviews with the organizers and exhibitors of the exhibition events of the Republic of Crimea, the optimal price of a standardly equipped net exhibit space was proposed. This article can be useful to all representatives of the exhibition industry, as well as marketers, to form an effective marketing pricing policy.

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References:
Ulanovskaya O.N. (2016). Rynochnyy podkhod k ustanovleniyu optimalnoy tseny uchastiya eksponentov v regionalnyh vystavkakh (yarmarkakh) [Market approach to the establishment of the optimal price of participation of exhibitors in regional exhibitions (fairs)]. The journal «Vestnik of Rostov state university of economics». (3(55)). 67-72. (in Russian).
Ulanovskaya O.N. (2017). Marketingovye aspekty vystavochnoy deyatelnosti [Marketing aspects of exhibition activities]. RISK: Resources, information, supply, competition. (2). 71-75. (in Russian).
Ulanovskaya O.N. (2017). Osobennosti marketingovogo tsenoobrazovaniya v sfere vystavochnoy deyatelnosti [Features of marketing pricing in the field of exhibition activities]. RISK: Resources, information, supply, competition. (3). 207-214. (in Russian).
Ulanovskaya O.N. (2018). Sovremennoe sostoyanie vystavochnoy otrasli v Rossiyskoy Federatsii: problemy i puti ikh resheniya [Current state of the exhibition industry in the Russian Federation: problems and solutions]. Russian Journal of Entrepreneurship. 19 (8). (in Russian). doi: 10.18334/rp.19.8.39282.
Ulanovskaya O.N., Kondrateva A.S. (2015). Sovremennoe sostoyanie i perspektivy razvitiya vystavochnoy deyatelnosti v Rossiyskoy Federatsii [Current state and prospects of development of exhibition activities in the Russian Federation] Actual problems and prospects of economic development. 132-134. (in Russian).
Ulanovskaya O.N., Osovtsev V.A. (2017). Metodicheskie aspekty marketingovoy tsenovoy politiki v sfere vystavochnoy deyatelnosti [Methodical aspects of marketing pricing policy in the sphere of exhibition activity]. RISK: Resources, information, supply, competition. (1). 49-53. (in Russian).
Ulanovskaya O.N., Osovtsev V.A. (2017). Opredelenie tseny vystavochnoy ploschadi v zavisimosti ot kachestva ekspomeropriyatiy [Determination of the Exhibition Area Price Depending on the Quality of the Exhibition]. Practical Marketing. (10(248)). 30-39. (in Russian).
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