Olesya Yu. SergeyevaPublished in:
Russian Journal of Entrepreneurship
– Volume 17, Number 13 (July 2016)

JEL classification: L81, M37, O57

Keywords: advertising activity, advertising segment, global advertising budget, internet-advertising, media structure of the global advertising market


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Abstract:

The article analyzes development of the global advertising market, reviews its growth rates and describes the leading advertising markets of Europe and the world. The dynamics of the global advertising market since 2000 to 2004 is shown; the media structure of the global advertising market is studied. The article also presents TOP 10 countries with the largest advertising budget and analyzes the global advertising budget. The dynamics of the Russian advertising market and its share in the global and the European markets are discussed. The advertising market of BRICS countries is also analyzed.

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