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Keyword: marketing

The implementation of the unconscious acts in marketing communications of the consumer with the brand

Shadrin V.G., Konovalova O.V., Shemchuk M.A. The implementation of the unconscious acts in marketing communications of the consumer with the brand // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2289-2300. — doi: 10.18334/ce.13.11.41352

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Thanks from nature: green loyalty program, is not it so green or is not it so loyal?

Demidov V.V. Thanks from nature: green loyalty program, is not it so green or is not it so loyal? // Journal of Economics, Entrepreneurship and Law. — 2019. — Vol. 9. — № 4. — p. 671-684. — doi: 10.18334/epp.9.4.41318

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Conceptual approaches to sustainable tourism on the basis of integrated marketing techniques

Dagman S. Conceptual approaches to sustainable tourism on the basis of integrated marketing techniques // Journal of International Economic Affairs. — 2019. — Vol. 9. — № 4. — p. 3115-3128. — doi: 10.18334/eo.9.4.41297

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Integrated marketing methods of regional tourism development as a factor of socio-ecological and economic stability of the region

Schetinina E.D., Dagman S. Integrated marketing methods of regional tourism development as a factor of socio-ecological and economic stability of the region // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 5. — p. 1633-1650. — doi: 10.18334/rp.19.5.39118

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Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept

Alena Pavlenko Analysis of features of marketing communications effective complex for publishing companies in conditions of transition to the communication marketing concept // Scholarly Communication Review. — 2012. — Vol. 2. — № 1. — p. 24-29. — doi: 10.18334/np2144

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Marketing research of the market with the application of forecasting methods

Sharapova V.M., Sharapova N.V. Marketing research of the market with the application of forecasting methods // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 12. — p. 4033-4040. — doi: 10.18334/rp.19.12.39643

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Special aspects of marketing research on creativity-oriented needs of the modern market

Oleg Melnikov, Dmitry Alabuzhev Special aspects of marketing research on creativity-oriented needs of the modern market // Russian Journal of Innovation Economics. — 2015. — Vol. 4. — № 3. — p. 49-56. — doi: 10.18334/inec.4.3.294

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Analysis of trends in the Russian tourism industry development

Sergei Volkov Analysis of trends in the Russian tourism industry development // Journal of Economics, Entrepreneurship and Law. — 2014. — Vol. 4. — № 3. — p. 14-23. — doi: 10.18334/epp.4.3.408

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Analysis of trends in the Russian tourism industry development

Sergei Volkov Analysis of trends in the Russian tourism industry development // Journal of Economics, Entrepreneurship and Law. — 2014. — Vol. 4. — № 2. — p. 47-57. — doi: 10.18334/epp.4.2.405

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Gamification in Business: Problems of Application and Development Prospects

Anna Markeeva Gamification in Business: Problems of Application and Development Prospects // Leadership and Management. — 2015. — Vol. 2. — № 3. — p. 169-190. — doi: 10.18334/lim.2.3.596

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