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Keyword: branding

Structural Analysis of Subject and Objects of Art-Market in the Context of Modern Realias

Alena Vetrova Structural Analysis of Subject and Objects of Art-Market in the Context of Modern Realias // Creative Economy. — 2013. — № 2 (74). — p. 83-88. — URL: http://bgscience.ru/com/lib/1051

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Brand Management: Deep Semantic Differential of Brand

Oleg Pavlov Brand Management: Deep Semantic Differential of Brand // Creative Economy. — 2012. — № 9 (69). — p. 96-106. — URL: http://bgscience.ru/com/lib/951

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Anthroponimic brand as a result of branding personification tendency

Andrey Kovtunov, Larisa Cherednichenko, Vladimir Sinov Anthroponimic brand as a result of branding personification tendency // Creative Economy. — 2011. — № 7 (55). — p. 146-152. — URL: http://bgscience.ru/com/lib/661

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Brand of territory: economic and psychological nature

Vitaliy Kozyrev, Aleksandr Grischenkov, Liliya Saakova Brand of territory: economic and psychological nature // Creative Economy. — 2011. — № 2 (50). — p. 100-104. — URL: http://bgscience.ru/com/lib/589

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Modern problems and concepts of creating and promoting a brand of educational services

Venera Ayupova, Natalyya Solovyeva, Andrey Zaytsev, Yozef Sedlarzh Modern problems and concepts of creating and promoting a brand of educational services // Creative Economy. — 2010. — № 5 (41). — p. 82-86. — URL: http://bgscience.ru/com/lib/326

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System innovation as the basis of territorial marketing and branding

Yuriy Savelyev, Tatyyana Ostapenko, Yuriy Efimychev System innovation as the basis of territorial marketing and branding // Creative Economy. — 2010. — № 1 (37). — p. 54-60. — URL: http://bgscience.ru/com/lib/297

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Modern trends in the formation of a leader’s personal brand

Ponomareva E.V., Ivanova T.D. Modern trends in the formation of a leader's personal brand // Leadership and Management. — 2018. — Vol. 5. — № 4. — p. 141-152. — doi: 10.18334/lim.5.4.40090

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