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Modern problems and concepts of creating and promoting a brand of educational services


Venera Ayupova, Natalyya Solovyeva, Andrey Zaytsev, Yozef Sedlarzh
(about the authors)

Ayupova Venera Kazbekovna –

Solovyeva Natalyya Aleksandrovna –

Zaytsev Andrey Aleksandrovich –

Sedlarzh Yozef –

Published in:
Creative Economy
– № 5 / May, 2010



Keywords: brand, brand management, branding, competitiveness, higher education


Citation:
Venera Ayupova, Natalyya Solovyeva, Andrey Zaytsev, Yozef Sedlarzh (2010). Modern problems and concepts of creating and promoting a brand of educational services. Creative Economy, 4(5), 82-86. — url: http://bgscience.ru/com/lib/326


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Abstract:

The article shows the features of branding in higher education and its role in enhancing the effectiveness of the reform of higher education. Author carried out the analysis of the external environment to create an effective model for brand development of the educational institution.







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