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System innovation as the basis of territorial marketing and branding


Yuriy Savelyev, Tatyyana Ostapenko, Yuriy Efimychev
(about the authors)

Savelyev Yuriy Vladimirovich –

Ostapenko Tatyyana Petrovna –

Efimychev Yuriy Ivanovich –

Published in:
Creative Economy
– № 1 / January, 2010



Keywords: brand, branding, system innovation, territorial marketing


Citation:
Yuriy Savelyev, Tatyyana Ostapenko, Yuriy Efimychev (2010). System innovation as the basis of territorial marketing and branding. Creative Economy, 4(1), 54-60. — url: http://bgscience.ru/com/lib/297


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Abstract:

In the face of increased competition for territorial marketing and branding are presented fairly stringent requirements. How to create a brand territory, different from others? What is the role of branding in the modernization of the economy of the region? What can be used as the basis of the brand? Answers to these and other issues proposed by the author. We analyze the practice of branding, the approaches to the development of the brand territory, which lays the basis for system innovation.







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