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Keyword: brand management

PRACTICE OF BRAND-ASSET MANAGEMENT IN ORGANIZATIONS

Zakharova I.А. PRACTICE OF BRAND-ASSET MANAGEMENT IN ORGANIZATIONS. Moscow, CREATIVE ECONOMY, 2018. — 160 c. — URL: http://bgscience.ru/com/lib/9388

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Development of export policy of tobacco companies through brand portfolio optimization

Salomatin V.A., Salomatina E.V. Development of export policy of tobacco companies through brand portfolio optimization // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 2. — p. 555-564. — doi: 10.18334/rp.19.2.38847

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Assessing the Economic Efficiency of Using Brand Technologies at Enterprises

Irina Okolynishnikova, Aleksandr Vorobyev Assessing the Economic Efficiency of Using Brand Technologies at Enterprises // Russian Journal of Entrepreneurship. — 2011. — № 5-2 (184). — p. 102-110. — URL: http://bgscience.ru/com/lib/2977

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Development of Approaches to Calculating the Level of Buyer Involvement in the Brand

Irina Okolynishnikova Development of Approaches to Calculating the Level of Buyer Involvement in the Brand // Russian Journal of Entrepreneurship. — 2011. — № 1-2 (176). — p. 94-98. — URL: http://bgscience.ru/com/lib/2823

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Estimating the Goodwill of the Enterprise

Yuliya Zhuchenko Estimating the Goodwill of the Enterprise // Russian Journal of Entrepreneurship. — 2010. — № 9-2 (167). — p. 32-37. — URL: http://bgscience.ru/com/lib/2448

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Brand-technologies in the system of brand control at the enterprise

Irina Okolynishnikova, Aleksandr Vorobyev, Vladimir Sinov Brand-technologies in the system of brand control at the enterprise // Creative Economy. — 2011. — № 6 (54). — p. 95-102. — URL: http://bgscience.ru/com/lib/647

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Development of methodical approaches to evaluation of branding efficiency

Irina Okolynishnikova, Aleksandr Tkachev, Galina Kurcheeva Development of methodical approaches to evaluation of branding efficiency // Creative Economy. — 2011. — № 1 (49). — p. 130-136. — URL: http://bgscience.ru/com/lib/505

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Modern problems and concepts of creating and promoting a brand of educational services

Venera Ayupova, Natalyya Solovyeva, Andrey Zaytsev, Yozef Sedlarzh Modern problems and concepts of creating and promoting a brand of educational services // Creative Economy. — 2010. — № 5 (41). — p. 82-86. — URL: http://bgscience.ru/com/lib/326

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