brand management – BIBLIO-GLOBUS Science

PRACTICE OF BRAND-ASSET MANAGEMENT IN ORGANIZATIONS

Zakharova I.А. PRACTICE OF BRAND-ASSET MANAGEMENT IN ORGANIZATIONS. Moscow, CREATIVE ECONOMY, 2018. — 160 c. — URL: http://bgscience.ru/com/lib/9388

Development of export policy of tobacco companies through brand portfolio optimization

Salomatin V.A., Salomatina E.V. Development of export policy of tobacco companies through brand portfolio optimization // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 2. — p. 555-564. — doi: 10.18334/rp.19.2.38847

Assessing the Economic Efficiency of Using Brand Technologies at Enterprises

Irina Okolynishnikova, Aleksandr Vorobyev Assessing the Economic Efficiency of Using Brand Technologies at Enterprises // Russian Journal of Entrepreneurship. — 2011. — № 5-2 (184). — p. 102-110. — URL: http://bgscience.ru/com/lib/2977

Development of Approaches to Calculating the Level of Buyer Involvement in the Brand

Irina Okolynishnikova Development of Approaches to Calculating the Level of Buyer Involvement in the Brand // Russian Journal of Entrepreneurship. — 2011. — № 1-2 (176). — p. 94-98. — URL: http://bgscience.ru/com/lib/2823

Estimating the Goodwill of the Enterprise

Yuliya Zhuchenko Estimating the Goodwill of the Enterprise // Russian Journal of Entrepreneurship. — 2010. — № 9-2 (167). — p. 32-37. — URL: http://bgscience.ru/com/lib/2448

Brand-technologies in the system of brand control at the enterprise

Irina Okolynishnikova, Aleksandr Vorobyev, Vladimir Sinov Brand-technologies in the system of brand control at the enterprise // Creative Economy. — 2011. — № 6 (54). — p. 95-102. — URL: http://bgscience.ru/com/lib/647

Development of methodical approaches to evaluation of branding efficiency

Irina Okolynishnikova, Aleksandr Tkachev, Galina Kurcheeva Development of methodical approaches to evaluation of branding efficiency // Creative Economy. — 2011. — № 1 (49). — p. 130-136. — URL: http://bgscience.ru/com/lib/505

Modern problems and concepts of creating and promoting a brand of educational services

Venera Ayupova, Natalyya Solovyeva, Andrey Zaytsev, Yozef Sedlarzh Modern problems and concepts of creating and promoting a brand of educational services // Creative Economy. — 2010. — № 5 (41). — p. 82-86. — URL: http://bgscience.ru/com/lib/326

Keyword: brand management

PRACTICE OF BRAND-ASSET MANAGEMENT IN ORGANIZATIONS

Development of export policy of tobacco companies through brand portfolio optimization

Assessing the Economic Efficiency of Using Brand Technologies at Enterprises

Development of Approaches to Calculating the Level of Buyer Involvement in the Brand

Estimating the Goodwill of the Enterprise

Brand-technologies in the system of brand control at the enterprise

Development of methodical approaches to evaluation of branding efficiency

Modern problems and concepts of creating and promoting a brand of educational services

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