Salomatin V.A., Salomatina E.V.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 2 (February 2018)

JEL classification: F10, F17, M21, M31

Keywords: brand management, business optimization, export policy, tobacco industry, tobacco products


Share:

Abstract:

The article deals with the export policy of the tobacco multinationals. Export policy is the fundamental direction of the development of the tobacco industry around the world. The reasons of uneven development are identified. They affect the trends in the production process. The data of the Russian export of tobacco products in value and physical terms are presented and analyzed. The optimization policy of tobacco portfolio brands is described. This policy helps to expand production by reducing the management cost. The profitability of the company will increase, it will free up resources to promote brands that are in demand among full-grown consumers.

---

References:
(2016). Sbornik statisticheskikh i otsenochnyh pokazateley po tabachnomu biznesu Rossiyskoy Federatsii [Collection of statistical and estimated indicators on tobacco business in the Russian Federation] (in Russian).
British American Tobacco RussiaОфициальный сайт British American Tobacco Russia. Retrieved from http://www.batrussia.ru/group/sites/BAT_7YLHWS.nsf/vwPagesWebLive/DO7YKMM4?opendocument.
Drobyshevskaya L.N., Kot Yu.V. (2014). Puti povysheniya innovatsionnoy aktivnosti predpriyatiy tabachnoy promyshlennosti [Ways to increase the innovative activity of tobacco industry enterprises]. Science and education: economy and entrepreneurship; law and management. (11(54)). 83-92. (in Russian).
Drobyshevskaya L.N., Salomatin V.A. (2016). Upravlenie korporativnoy innovatsionnoy sistemoy v tabachnoy otrasli [Management of corporate innovation system in tobacco industry]. Sustainable Development Economics. (2 (26)). 125-131. (in Russian).
Drobyshevskaya L.N., Salomatin V.A., Isaeva L.A. (2014). Strategicheskie napravleniya innovatsionnogo razvitiya tabachnoy otrasli v Rossii [Strategic directions of innovative development of tobacco industry in Russia]. Science and education: economy and entrepreneurship; law and management. (4). 23-30. (in Russian).
Imperial TobaccoОфициальный сайт Imperial Tobacco. Retrieved from http://imperial-tobacco.ru.
Japan Tobacco InternationalОфициальный сайт Japan Tobacco International. Retrieved from http://www.jti.com/about-jti.
Philip Morris InternationalОфициальный сайт Philip Morris International. Retrieved from https://www.pmi.com/markets/russia/ru/about-us/about-us-russia.
Romanova N.K., Isaeva L.A. (2017). Uroven i tendentsii formirovaniya rynka tabachnyh tovarov Rossiyskoy Federatsii [Level and trends of tobacco products market formation in the Russian Federation] Strategic directions of development of agroindustrial complex of the CIS. 103-104. (in Russian).
Salomatin V.A., Romanova N.K., Salomatina E.V. (2017). Ekonomicheskiy monitoring sovremennogo sostoyaniya tabachnogo promyshlennogo proizvodstvav Rossii // V knige: Voprosy. Gipotezy. Otvety: Nauka XXI veka [Economic monitoring of the current state of tobacco industry in Russia // Book V: Questions. Hypotheses. Answers: science of the XXI century] (in Russian).
Salomatina E.V. (2014). Rossiyskaya praktika korporativnogo upravleniya [Russian practice of corporate governance]. Russian Journal of Entrepreneurship. (1(247)). 91-98. (in Russian).
Salomatina E.V., Salomatin V.A. (2017). Upravlenie ekonomicheskimi riskami v tabachnoy promyshlennosti [Management of economic risks in tobacco industry]. Journal of Economy and Entrepreneurship. (3-2 (80-2)). 819-821. (in Russian).