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Keyword: advertisement

Analysis of the structure of advertisement communications of the milk market participants of Magnitogorsk

Anna Barmina, Irina Subach Analysis of the structure of advertisement communications of the milk market participants of Magnitogorsk // Russian Journal of Entrepreneurship. — 2015. — Vol. 16. — № 12. — p. 1879-1888. — doi: 10.18334/rp.16.12.309

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Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement

Lysenko M.Yu., Schekoldin V.Yu. Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3275-3288. — doi: 10.18334/rp.18.21.38504

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Re-targeting of commercial medical center

Aleksey Kostin Re-targeting of commercial medical center // Russian Journal of Entrepreneurship. — 2009. — № 7-1 (138). — p. 137-142. — URL: http://bgscience.ru/com/lib/1481

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A study of brand identity «wooden houses construction»

Aleksandr Maksimenko, Yuliya Ader A study of brand identity «wooden houses construction» // Russian Journal of Entrepreneurship. — 2009. — № 6-1 (136). — p. 92-97. — URL: http://bgscience.ru/com/lib/1369

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Music Formats in Television Advertisement

Artem Bakhtin Music Formats in Television Advertisement // Creative Economy. — 2012. — № 3 (63). — p. 34-39. — URL: http://bgscience.ru/com/lib/801

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Anthroponimic brand as a result of branding personification tendency

Andrey Kovtunov, Larisa Cherednichenko, Vladimir Sinov Anthroponimic brand as a result of branding personification tendency // Creative Economy. — 2011. — № 7 (55). — p. 146-152. — URL: http://bgscience.ru/com/lib/661

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