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Music Formats in Television Advertisement


Artem Bakhtin
(about the author)

Bakhtin Artem Alekseevich – Postgraduate Student, Chair of Marketing, Saint Petersburg State University of Economy and Finance

Published in:
Creative Economy
– № 3 / March, 2012



Keywords: advertisement, efficiency, marketing, music formats, music in advertisement


Citation:
Artem Bakhtin (2012). Music Formats in Television Advertisement. Creative Economy, 6(3), 34-39. — url: http://bgscience.ru/com/lib/801


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Abstract:

Analysis of author’s research main results dedicated to music advertisement formats. Main distinctive characteristics of recognized formats are defined, and their influence on efficiency of advertisement interaction with consumer is described.







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