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Analysis of the structure of advertisement communications of the milk market participants of Magnitogorsk


Anna Barmina, Irina Subach
(about the authors)

Barmina Anna S. – Senior lecturer of the Chair of Economics and Marketing (Institute of Economics and Management of the Magnitogorsk State Technical University named after. G. I. Nosov)

Subach Irina A. – Candidate of Science, Pedagogics, Associate professor of the Chair of Economics and Marketing (Institute of Economics and Management of the Magnitogorsk State Technical University named after. G. I. Nosov)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 12 (June, 2015)



Keywords: advertisement, advertisement communications, advertising vehicle, communication types, frequency, milk producers


Citation:
Anna Barmina, Irina Subach (2015). Analysis of the structure of advertisement communications of the milk market participants of Magnitogorsk. Russian Journal of Entrepreneurship, 16(12), 1879-1888. doi: 10.18334/rp.16.12.309


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Abstract:

The object of analysis of the given article is the milk market of the city of Magnitogorsk, and as the subject – the advertisement activity of milk sector enterprises (local, regional, federal). The analysis of structure and types of advertisement communications used by them, and the frequency of placing ads on the territory of the city of Magnitogorsk has been performed.







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