Kurina T.N.Published in:
Creative Economy
– Volume 13, Number 4 (April 2019)

JEL classification: M21, M31, M37

Keywords: adaptation, attraction, efficiency, evaluation, involvement, profit, profitability, talent management


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Abstract:

The article describes the methods of assessing the effectiveness of talent management in advertising business organizations. The advantages and disadvantages of two large companies that have implemented a talent management system for their effectiveness are identified.

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References:
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