Nikishkin V.V., Tverdokhlebova M.D. Повышение эффективности розничных торговых услуг книжных магазинов на основе результативных программ лояльности // Creative Economy. — 2019. — Vol. 13. — № 12. — doi: 10.18334/ce.13.12.41529
Demakova D.A., Tolstopyatova A.A. The impact of branding on the development of small innovative companies // Russian Journal of Innovation Economics. — 2019. — Vol. 9. — № 4. — p. 1535-1542. — doi: 10.18334/vinec.9.4.41438
Ketova N.P., Granovskaya I.Yu. Возможности реализации нейромаркетинга для активизации продвижения товаров и услуг потребителям // Creative Economy. — 2020. — Vol. 14. — № 1. — doi: 10.18334/ce.14.1.41366
Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 5. Regional features of rational preferences // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2301-2314. — doi: 10.18334/ce.13.11.41359
Shadrin V.G., Konovalova O.V., Shemchuk M.A. The implementation of the unconscious acts in marketing communications of the consumer with the brand // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2289-2300. — doi: 10.18334/ce.13.11.41352
Demidov V.V. Thanks from nature: green loyalty program, is not it so green or is not it so loyal? // Journal of Economics, Entrepreneurship and Law. — 2019. — Vol. 9. — № 4. — p. 671-684. — doi: 10.18334/epp.9.4.41318
Startseva N.N., Bryukhova O.Yu. Application practice and performance evaluation of testimonium in the Russian television advertising // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2265-2278. — doi: 10.18334/ce.13.11.41302
