bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Internet of things as a driving force of marketing


Sycheva O.S., Yakushin V.V.
(about the authors)

Sycheva Oksana Sergeevna –

Yakushin Vadim Vadimovich –

Published in:
Russian Journal of Retail Management
– Volume 3, Number 4 (October-December 2016)



Keywords: advertising, CRM, data exchange, Internet of Things, marketing, SMM, technology


Citation:
Sycheva O.S., Yakushin V.V. (2016). Internet of things as a driving force of marketing. Russian Journal of Retail Management, 3(4), 341-348. doi: 10.18334/tezh.3.4.37161


Share:

Abstract:

The article studies the role of IoT (Internet of Things) in marketing development. Internet of Things is wireless communication between things on the Internet, which allows them to "communicate", exchange information and interact without human intervention and control. The article examines the main changes that will occur in marketing after the widespread introduction of IoT. We also give the examples of companies creating multifunctional platforms and using the Internet of Things for the analysis of different marketing rates. The main advantage of IoT is that it allows to communicate more effectively with audience.







References:
Clark J. How the IoT could make marketing more personalIBM Internet of Things blog. Retrieved November 23, 2016, from https://www.ibm.com/blogs
De Wit R. How the Internet of Things impacts marketingI-SCOOP. Retrieved November 25, 2015, from http://www.i-scoop.eu
Golvin C. S. The Internet of Things (IoT) – Should Marketers Care?Gartner Blog Network. Retrieved November 23, 2016, from http://blogs.gartner.com
Jamshed Dubash Marketing and the Internet of Things: Are You Ready?The Marketing Journal. Retrieved November 24, 2016, from http://www.marketingjournal.org
Khodakovskiy F.V. (2014). Perspektivy interneta veschey [Prospects for Internet of Things]. Modern scientific researches and innovations. (12-1). 152-154. (in Russian).
Patel N. How The Internet Of Things Is Changing Online MarketingForbes. Retrieved October 30, 2015, from http://www.forbes.com
Samsonov M.Yu, Grebeshkov A.Yu, Roslyakov A.V., Vanyashin S.V. (2013). Standartizatsiya Interneta veschey [Standardization of the Internet of things]. Elektrosvyaz. (8). 10-13. (in Russian).
Semenchenko P.I. (2016). Kontseptsiya Interneta veschey: vozmozhnosti ispolzovaniya v upravlenii tekhnicheskimi ustroystvami [The concept of the Internet of things: possibility of use in the management of technical devices]. Nauka-rastudent.ru. (10). 22. (in Russian).