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Marketing researches of global consumer behavior


Galina Timokhina, Elena Kulikova
(about the authors)

Timokhina Galina S. – Candidate of Science, Economics, Doctoral Student of the Chair of International Economics (Institute of International Relations, Yekaterinburg)

Kulikova Elena S. – Candidate of Science, Economics, Associate Professor, Doctoral Student of the Chair of International Economics (Institute of International Relations, Yekaterinburg)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 15 (August, 2015)



Keywords: consumer behavior, cross-cultural differences, global consumers, marketing


Citation:
Galina Timokhina, Elena Kulikova (2015). Marketing researches of global consumer behavior. Russian Journal of Entrepreneurship, 16(15), 2397-2406. doi: 10.18334/rp.16.15.561


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Abstract:

The scientific article represents the short review of studies concerning consumer behavior in different cultures. The review allows to evaluate the dynamics of studying cross-cultural differences in the consumers’ behavior in the foreign and Russian science and to define the priorities for future research. 







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