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Keyword: consumer behavior

The effect of the consumer behavioral transformation on the company’s business in the period of IT penetration

Svetlana E. Ermakova, Natalya A. Bagrova The effect of the consumer behavioral transformation on the company's business in the period of IT penetration // Russian Journal of Entrepreneurship. — 2016. — Vol. 17. — № 20. — p. 2655–2670. — doi: 10.18334/rp.17.20.36919

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Matrix method of study and forecasting of prices of consumer goods based on consumption traditions

Ibragim Ramazanov Matrix method of study and forecasting of prices of consumer goods based on consumption traditions // Russian Journal of Entrepreneurship. — 2016. — Vol. 17. — № 1. — p. 99-114. — doi: 10.18334/rp.17.1.2201

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Vector of innovative potential development in trade sector through the “Online-to-Offline” commerce implementation

Yudnikova E.S., Ilyashenko S.B. Vector of innovative potential development in trade sector through the "Online-to-Offline" commerce implementation // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 11. — p. 3313-3322. — doi: 10.18334/rp.19.11.39593

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Strategic approach to the study of consumer behavior and the possibility of its use for long-term sales growth in commercial enterprise

Uryaseva T.I. Strategic approach to the study of consumer behavior and the possibility of its use for long-term sales growth in commercial enterprise // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 11. — p. 3391-3402. — doi: 10.18334/rp.19.11.39592

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Features of retail enterprises communicative policy in modern conditions

Deputatova E.Yu., Rebrikova N.V. Features of retail enterprises communicative policy in modern conditions // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 11. — p. 3413-3424. — doi: 10.18334/rp.19.11.39588

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Trade services quality as a factor of competitiveness in the era of globalization

Deputatova E.Yu., Zvereva A.O. Trade services quality as a factor of competitiveness in the era of globalization // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 11. — p. 3403-3412. — doi: 10.18334/rp.19.11.39581

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Managing customer outflow in a digital economy

Mkhitaryan S.V., Tultaev T. A., Tultaeva I.V., Andreev S.N. Managing customer outflow in a digital economy // Creative Economy. — 2018. — Vol. 12. — № 10. — p. 1661-1672. — doi: 10.18334/ce.12.10.39510

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Marketing researches of global consumer behavior

Galina Timokhina, Elena Kulikova Marketing researches of global consumer behavior // Russian Journal of Entrepreneurship. — 2015. — Vol. 16. — № 15. — p. 2397-2406. — doi: 10.18334/rp.16.15.561

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Neurotechnologies of visual merchandizing in retail trade

Panasenko S.V., Ramazanov I.A. Neurotechnologies of visual merchandizing in retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 657-670. — doi: 10.18334/rp.19.3.38823

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Approaches to stimulate buyers in retail trade

Deputatova E.Yu., Ilyashenko S.B. Approaches to stimulate buyers in retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 671-682. — doi: 10.18334/rp.19.3.38824

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