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Types and Features of Banking Service Marketing


Nikolay Popov
(about the author)

Popov Nikolay Aleksandrovich – Postgraduate Student of the Department of Marketing, Department of Economics, Vyatka State Agricultural Academy, Kirov

Published in:
Russian Journal of Entrepreneurship
– № 10 / May, 2013



Keywords: concept, efficiency, features, functions banking sector, marketing


Citation:
Nikolay Popov (2013). Types and Features of Banking Service Marketing. Russian Journal of Entrepreneurship, 14(10), 35-40. — url: http://bgscience.ru/com/lib/4244


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Abstract:

Bank marketing is a complex, multi-faceted discipline that requires special attention in the modern context. The article analyzes functions, features and concepts of marketing in banking sector in order to increase the efficiency and competitiveness of the banking financial institutions. The author’s definition of bank marketing and his view on ways of its implementation within the framework of bank activities are given herein.







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