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Contemporary Trends in the Management of Marketing Communications


Larisa Nyurenberger, Konstantin Likhanov, Aleksey Laptev
(about the authors)

Nyurenberger Larisa Borisovna – Doctor of Econ. Sci., Professor, Head of the Chair of Service and Organization of Commercial Activities, Novosibirsk State University of Economy and Management

Likhanov Konstantin Andreevich – Teaching Assistant of the Chair of Service and Organization of Commercial Activities, Novosibirsk State University of Economy and Management

Laptev Aleksey Anatolyevich – Postgraduate Student of the Chair of Service and Organization of Commercial Activities, Novosibirsk State University of Economy and Management

Published in:
Russian Journal of Entrepreneurship
– № 24 / December, 2012



Keywords: communication company, globalization, management, marketing, system of marketing communi cations


Citation:
Larisa Nyurenberger, Konstantin Likhanov, Aleksey Laptev (2012). Contemporary Trends in the Management of Marketing Communications. Russian Journal of Entrepreneurship, 13(24), 103-106. — url: http://bgscience.ru/com/lib/3973


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Abstract:

Global penetration of communication technologies in the economies of developed countries has a significant impact on the structural changes in the system of marketing communications. Profound changes in the strategy and tactics of communication companies are also taking place. The most important global trend related to communication complex, is the redistribution of communication budgets among the promotion system elements.







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