Nyurenberger Larisa Borisovna – Doctor of Econ. Sci., Professor, Head of the Chair of Service and Organization of Commercial Activities, Novosibirsk State University of Economy and Management
Likhanov Konstantin Andreevich – Teaching Assistant of the Chair of Service and Organization of Commercial Activities, Novosibirsk State University of Economy and Management
Laptev Aleksey Anatolyevich – Postgraduate Student of the Chair of Service and Organization of Commercial Activities, Novosibirsk State University of Economy and Management
Global penetration of communication technologies in the economies of developed countries has a significant impact on the structural changes in the system of marketing communications. Profound changes in the strategy and tactics of communication companies are also taking place. The most important global trend related to communication complex, is the redistribution of communication budgets among the promotion system elements.
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