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Features of marketing of innovative products


Vera Molodozhenova, Tatyyana Ostapenko, Yuriy Efimychev
(about the authors)

Molodozhenova Vera Nikolaevna –

Ostapenko Tatyyana Petrovna –

Efimychev Yuriy Ivanovich –

Published in:
Creative Economy
– № 1 / January, 2010



Keywords: community, innovation, marketing, strategy, targetcosting


Citation:
Vera Molodozhenova, Tatyyana Ostapenko, Yuriy Efimychev (2010). Features of marketing of innovative products. Creative Economy, 4(1), 28-34. — url: http://bgscience.ru/com/lib/294


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Abstract:

For businesses, mastering the production of innovative products, we propose to use a marketing strategy that combines elements of systemic innovation model «community» and the method of targeted strategic cost management – target-costing. We offer an approach to the formation of a marketing strategy of companies engaged in innovation activities.







References:
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2. Slavnikov D.V. TARGET COSTING kak metod tselevogo strategicheskogo upravleniya zatratami // Menedzhment v Rossii i za rubezhom. – 2005. – № 6.
3. Borodkin A., Velf A. Prodvizhenie obkhodnym putem // Denygi. – 2009. – № 29.
4. Kak uvelichity vozvrat na investitsii // http://www.cfin.ru/management/strategy/payback.shtml.