Citation: Irina Okolynishnikova (2011). Development of Approaches to Calculating the Level of Buyer Involvement in the Brand. Russian Journal of Entrepreneurship, 12(1), 94-98. — url: http://bgscience.ru/com/lib/2823
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Abstract:
The article examines issues of determining the degree of buyer involvement in the brand development. The author examines expert approaches to measuring the buyer involvement and proves the need for using metrics when implementing the buyer involvement marketing.
References: 1. Webinar Notes: «Web 2.0 How to measure social engagement: blogs podcasts and RIAs». [Elektronnyy resurs]. – Rezhim dostupa: http://www.web-strategist.com