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Concept, Essence and Advantages of Event Marketing


Aleksey Manikhin
(about the author)

Manikhin Aleksey Anatolyevich –

Published in:
Russian Journal of Entrepreneurship
– № 3-1 / March, 2010



Keywords: advertising, direct marketing, event management, event marketing, marketing communications, pr, product promotion, sales promotion


Citation:
Aleksey Manikhin (2010). Concept, Essence and Advantages of Event Marketing. Russian Journal of Entrepreneurship, 11(3), 69-72. — url: http://bgscience.ru/com/lib/1900


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Abstract:

The article reveals the essence of event marketing as a relatively new and promising area of marketing activity. The author defines the main instruments for organizing and implementing this method of promoting goods, services and trade marks, as well as describes the advantages of implementing event projects.







References:
1. Novikova M. Rossiyskiy sobytiynyy marketing: tendentsii i perspektiva. [Elektronnyy resurs]. – Rezhim dostupa: http://www.advschool.ru/articles/article1090.htm.
2. Romantsov A.N. Event-marketing: suschnosty i osobennosti organizatsii. – M.: Dashkov i Ko, 2009. – 116 s.