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Ways of activating of a creative potential of the project team using heuristic methods


Valentin Nikolaenko
(about the author)

Nikolaenko Valentin Sergeevich – Postgraduate student of economic faculty, Tomsk State University, Assistant Professor of Department of Management, Tomsk Polytechnic University

Published in:
Creative Economy
– № 01 / January, 2014



Keywords: advertising, communication, creative economy, creativity, heuristic methods, innovation, marketing


Citation:
Valentin Nikolaenko (2014). Ways of activating of a creative potential of the project team using heuristic methods. Creative Economy, 8(01), 18-25. — url: http://bgscience.ru/com/lib/1191


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Abstract:

In modern society the commercial organizations have to react to any market changes and seek effective solutions timely due to rapid development rates. Creativity and creative approaches in these situations can help in solving many uncommon issues. An example is the adaptation of a number of heuristic methods, which activate the creative potential of the staff for solution of the problems related, for instance, to the development of an advertising campaign for a cosmetic innovative product.







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